مطالعه نشان می دهد که کاشت نظرات جعلی مشتریان به کسب و کارها لطمه می زند

Planting fake customer reviews hurts businesses big time, study finds

The capital of any business comes in (at least) two categories. There's the kind that has a price—land, cash holdings, etc.—and a less tangible, priceless kind. Reputational capital falls squarely into the latter category. Try as they might, companies cannot buy positive public opinion, even with the largest marketing budgets.