Apple's late arrival to the folding market puts huge pressure on the iPhone Ultra to finally level up the category — but is that even possible?

Apple's late arrival to the folding market puts huge pressure on the iPhone Ultra to finally level up the category — but is that even possible?

Samsung Galaxy Z Fold 8 is the closest thing we have right now to an iPhone Ultra, and it reminds me why it's so hard for foldables to turn into a breakout smartphone category.