جوانان در حال ساختن پورتفولیوهای تناسب اندام هستند. سالیدکور یک قطعه بزرگتر از آنها می خواهد.

Young people are building fitness portfolios. Solidcore wants a bigger piece of them.

Solidcore is expanding its brand with a new class focused on heavier weight training. Courtesy of Solidcore Boutique fitness brand Solidcore is beefing up with a new strength-focused class in infrared heat. It's a big bet on resistance training as the future of fitness, with emphasis on longevity. The balancing act is reaching new audiences without diluting what hooked loyal fans in the first place. Solidcore is…