داستان دو اقتصاد: چرا استراتژی IKEA پادزهر فروپاشی حاشیه طبقه متوسط ​​است

A tale of two economies: Why IKEA’s strategy is the antidote to the middle-class margin collapse

As America’s middle class faces shrinking purchasing power, IKEA offers a counterintuitive corporate playbook: cut prices, localize supply chains, invest in energy and retrain workers to build durable demand.