قضاوت در مورد ترجیحات غریبه ها ممکن است در واقع آسان تر باشد، زمانی که آنها کمتر شبیه ترجیحات ما باشند

Judging strangers' preferences may actually be easier when they're less like our own

Researchers already know that humans have a tendency to use egocentric anchoring—a cognitive bias in which people use their own preferences, beliefs and perspectives as a mental starting point (or anchor) to understand or predict what another person thinks, feels or prefers. This is not necessarily a sign of selfishness or self-importance, but a way for us to better understand others.