مطالعه جدید نشان می دهد که ارائه آبجو بدون الکل در شیر، انتخاب میخانه ها را افزایش می دهد و در عین حال درآمد را دست نخورده نگه می دارد.

Offering alcohol-free beer on tap boosts pub choices while keeping revenues intact, new study shows

Simple changes to pub environments can encourage drinkers to choose alcohol-free options without harming profits, according to new research from the University of York. The study, published in Drug and Alcohol Review, evaluated how introducing alcohol-free (AF) beer through three sequential behavioral "nudges" influenced consumer habits and revenues across three distinct U.K. pubs.