Remaking the biscuit: from Doritos to digestives, why the UK’s snacks are being ‘reformulated’
Healthy eating rules are forcing brands to recook their recipes. Are consumers noticing the difference? Bite into a Ritz cracker today and you’re eating 80% less saturated fat than you would have been just a few years ago. The biscuit looks and snaps the same, and tastes close enough that most buyers have no idea they’re eating a new recipe. One of the biggest changes was swapping palm oil for sunflower oil, but…
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Remaking the biscuit: from Doritos to digestives, why the UK’s snacks are being ‘reformulated’
Healthy eating rules are forcing brands to recook their recipes. Are consumers noticing the difference? Bite into a Ritz cracker today and you’re eating 80% less saturated fat than you would have been just a few years ago. The biscuit looks and snaps the same, and tastes close enough that most buyers have no idea they’re eating a new recipe. One of the biggest changes was swapping palm oil for sunflower oil, but…