برای ترویج اقدامات اقلیمی، احساسات ممکن است بیشتر از اطلاعات مهم باشد

To promote climate action, emotion may matter more than information

Every year, public authorities and nongovernmental organizations spend millions on communication campaigns designed to encourage people to take action on climate change. But which strategies work best? Should campaigns rely on fear or positive messages, prioritize facts or appeal to emotions, and focus on words or visuals?