مصرف کنندگان خواهان شفافیت هستند، اما آیا پاداش داده می شود؟

Consumers demand transparency, but is it rewarded?

Transparent supply chains boost consumer trust—if the results are positive. But what if they aren't? A new paper by Kühne Logistics University (KLU), in collaboration with the University of Tennessee and Tilburg University, published in the Journal of Business Logistics, reaches a surprising conclusion. The researchers advise companies: It's better to publish mixed results than none at all.