روانشناسی صرفه جویی در برق: چگونه مقایسه ها می توانند مصرف را مهار کنند

The psychology of saving electricity: How comparisons can curb consumption

Simple psychological interventions are often enough to encourage people to change their behavior—and this is also true when it comes to saving electricity. A new study by Mannheim-based consumer psychologist Dr. Yavor Paunov and colleagues shows that comparing one's own electricity consumption with that of others as well as practical energy-saving tips can help reduce energy consumption.