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The Missing Ingredient of Modern Life

Sign up for Ordinary Extraordinary, Ian Bogost’s newsletter on making everyday life vivid. You have, by now, probably come across the notion of maxxing—looks-maxxing, sleep-maxxing, protein-maxxing, potassium-maxxing, sun-maxxing, testosterone-maxxing. Etymologically speaking, maxxing seems to be a descendant of somewhat recent slang—for those of us who remember the late 20th century, “maxin’ and relaxin’ ” and “to…