بازتعریف صداقت در بحران: چرا حقیقت به تنهایی کافی نیست؟

Redefining honesty in a crisis: Why truth alone is not enough

When a company suffers a cyberattack, leaks customer data or faces a major public scandal, telling the truth is essential. But new research suggests it is not enough on its own: organizations also need to communicate early, treat people with respect and show how they intend to put things right.